The management and maintenance of telecommunications infrastructure presents an especially complex problem under the best of circumstances. Traditionally the only feasible approach was to perform preventative maintenance and then hope that reparative action could be performed without too much downtime when outages occurred. With DataReady’s platform this inefficient approach can be improved to a significant degree.
Call Data Recording (CDR) data analysis can pinpoint when and where things go awry.
Predictive and Preventative Applications
As detailed above, in the telecommunications sector it is especially desirable to maintain up-time and an acceptable service level, here are two ways DataReady’s platform can be applied to service these goals:
Revenue Generation Applications
Apart from these preventative measures, service providers can also benefit from direct revenue generation improvements using the DataReady Platform.
Targeted package promotions based on the customer usage in real time can be delivered to match real customer need: eg customer traveling in US makes a call will be charged expensive roaming charges. With real-time data, service providers can promote a new economical US package to the customer at the right time and price point saving the customer roaming charges producing recurring revenue and a happy customer.
The same outcome can be achieved with data plans
Telecommunication Use Case #1
A enterprise company with video transport delivery business unit with internationally recognized clients, including most of the major studios in Hollywood, started losing market share in the exploding video transmission market space.
Telecommunication Use Case #2
The movie “The Interview” was about to be released online, a leading company in the digital transport space had no real time method to capture sentiment about its service or content being delivered over its network. The overriding concern of the company was to provision their network for this worldwide event and to gauge the public sentiment given all the notoriety and unprecedented publicity